Board of Directors

Mei Chen

Non-Exec. Board Director

Mei is an independent non-executive director on the board of Innovo.

Currently director and head of fashion and luxury at Alibaba Group, Mei joined the Chinese conglomerate in 2015 as an early employee in the globalisation team. During her time in this role, Mei led the company’s international expansion and defined the group's strategy in Europe.

More recently, Mei has been instrumental in the creation of Alibaba’s ecommerce luxury offering and ecosystem, partnering leading international luxury businesses and fashion houses.

Additionally, Mei leads international operations for Alibaba's annual flagship fashion and luxury events and conferences,  including the Tmall Collection and Taobao maker festival, among others.

Prior to Alibaba Group, Mei was a long-time Googler, having worked in the sales and marketing teams at Google’s Europe HQ, as well as on the global sales excellence strategy and mobile monetisation teams at Google’s Global HQ in Mountain View, USA.

Mei’s entrepreneurial journey started more than 18 years ago in Spain where she founded several startups in areas as diverse as education, construction and online marketing. In her spare time, Mei advises founders and CXOs on a variety of topics including online marketing strategies, monetisation and international expansion.