Innovo participates in Big 5 Global FutureTech Summit

At this week’s Big 5 Global FutureTech Summit in Dubai, Innovo’s Chief Digital Officer, Douglas Zuzic, took the stage to discuss one of the industry’s most pressing challenges: how contractors can continue to innovate while navigating tightening margins. Speaking on the panel Ask an Innovator: Smarter Spending Under Pressure, Douglas offered a clear message, innovation is not a cost, but a strategic advantage.

As the construction sector faces increasing financial pressure, many organisations are questioning how to balance smart R&D investment with day-to-day operational demands. Douglas emphasised that the true risk lies not in investing in innovation, but in delaying it. Failing to adopt forward-thinking technologies can slow project delivery, hinder competitiveness, and ultimately cost far more in the long run. Innovation, he noted, is one of Innovo’s core pillars, shaping how the company builds efficiently, sustainably, and responsibly across all projects.

Douglas also shared how Innovo’s Digital & Technology teams consistently evaluate emerging technologies, best practices, and long-term value to ensure every investment supports operational excellence. This disciplined yet ambitious approach enables Innovo to optimise spending while maintaining a culture of innovation that is both future-driven and financially conscious.

By prioritising smart technology adoption and embedding innovation into the company’s DNA, Innovo continues to champion a more efficient, data-driven, and resilient construction landscape. The FutureTech Summit highlighted the challenges but also the opportunities for industry leaders to reimagine what’s possible through strategic, thoughtful investment in innovation.